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Oliver Sweeney – The Compass Collection

We gallivant around London setting off smoke bombs with Oliver Sweeney’s latest shoe.

Passion

posted by on 23/09/2010

No you horny people, this isn’t going to be a post about sex. I’ve been meaning to write this post for a few weeks now since a few readers hit me up in recent months asking what I study at university and what advice I’d give them. I’m quite flattered when they ask but in all honesty, I haven’t done anything as I’m still working towards completing my degree. Continues after the cut.

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A lot of ya’ll seem to think I’m lucky to know what I want/do in future, it was not always this way. In fact I should have finished university 2 years ago but I took a gap year after my first stint at university in ’06.

After my A-levels (which I effed up majorly, never go from ghetto comprehensive to grammar school) I chose to study something I ‘love’ but my love for gaming was only playing it. Creating games just wasn’t as fun, the people on my games design course were overly geeky. I’ve always been a geek but most of those guys took it to a whole new level, think the WoW episode of South Park. Socially inept folks. The university was located up in the town of Stafford, part of Staffordshire county. It’s a dead zone, about 3 clubs in the Town. I just knew I had to comeback to London. *cue Kanye’s College Dropout*

It was a bad time for me. My head was all over the place – my life lacked goals or direction, no idea of who I wanted to be or what I wanted to do. Not to mention disappointing my parents as they saw me as a failure back then, like all their hard work had gone to waste. In the gap year I took, I freelanced a lot – from magazines, websites to earning a contract with an American football site just to design wallpapers and banners. Meetings on Skype with a bunch of Yank corporates, an annoying dimwit of a boss was all part of a learning curve and of course the pay was great till the recession hit. I realised design was my forté but at the same time I wanted to study a creative course that didn’t specialise in a field that I already earn money from by freelancing.

I decided to go forth and study Creative Advertising Strategy. A course that sounds creative and yet academically challenging at the same time. A year after starting my course, I had decided that I have no interest in going into the actual advertising industry. It’s just not for me, I’ve tried to utilise the knowledge that I have gained in my course onto a website that I can later use it as the main focal point of my impending dissertation That’s when the Y&Y idea came about in July ’09, I designed it after my foreign ex left the country for the summer.

However it wasn’t till November of 2009 that I had found a coder to design the site, honestly speaking I wasn’t inspired till my break-up with her. As emo and cringe as that sounds, 9 days after the break-up I started the site. Shit happens, life goes on. I don’t regret any of my past as it has moulded me into the person that I am and hopefully it keeps doing so till I reach my goals.

Starting the website has made me a lot more dedicated and has helped me a find a passion for marketing, more particularly digital marketing. I’m determined to do what I love without caring for what others think. At the end of the day if you’re doing something you enjoy, there should never be a problem. I’ve been at my internship for over a month and I’m still in my honeymoon period. It’s definitely what I want to do in the near future, who knows what I’ll be doing in 5 years though. Never stop learning.

P.S. click here – scroll down to my name and add me on linked.in *social media whoring* + all photos by Andrew of Cuba Gallery.

P.P.S. proof-read by my favourite little person.