I should have posted this a few months back and even applied for press but things got busy! I only noticed it in my diary today. Yikes. Hyper Japan is a brand new event which celebrates Japanese pop culture, it’ll be held at the Truman Brewery on 1-3 October. If you’re an Otaku like me, then this will be paradise for you – anime, cosplay girls, sushi from the people behind EAT-JAPAN and much more. Full press release after the cut.
HYPER JAPAN LONDON 2010 is a brand new event, presented by the EAT-JAPAN brand, showcasing the very best of contemporary Japanese culture and cuisine. Held over three days in the iconic Old Truman Brewery, London, HYPER JAPAN will bring diverse elements of Japan’s pop culture together into a vibrant whole that features anime (animation), manga (graphic novels), sushi, sake (rice wine), street fashion, cosplay (dressing up as anime/manga characters), snacks, technology, and exclusive branded goods. The event has been conceived to make modern Japan accessible to a young and trend-conscious audience in London. Highlights include:
• KERA presents: HYPER STYLE A GO GO Saturday 2nd/ Sunday 3rd October, HYPER JAPAN main stage
A world exclusive! Japan’s hottest street fashion magazine, KERA, is coming to the UK to present an outrageous and unique collection of Tokyo street style, including top brands Innocent World, SEXPOT ReVeNGe and Angelic Pretty, and we are looking for models to take part in the show. Models will get to keep their outfits and we will be welcoming a special kawaii fashion guest too!
• HYPER JAPAN UK COSPLAY AWARD Saturday 1st October, HYPER JAPAN main stage
A brand new, top-level cosplay competition with a trip of a lifetime for the winners! The team of two will win return flights to Tokyo and five nights in a four star hotel. Entry opens Wednesday 1st September for the Award and two other brilliant cosplay events – the Grand International Cosplay Ball Talent Search on Sunday 2nd October and the all ages and levels COSParade, held on Saturday and Sunday before the main cosplay events.
JAPANESE FOOD & DRINK COURT
For the past ten years, EAT-JAPAN has been dedicated to showcasing the very best of Japan’s food and drink to the UK. Now, HYPER JAPAN LONDON 2010 will continue that tradition: its food & drink court will present dishes from top Japanese restaurants, from classic sushi to Japanese-style curry. A great way to try a variety of popular and authentic street food. Wash it down with a selection of Japanese soft drinks and a choice selection of sake (rice wine). Home cooks can stock up on essential Japanese ingredients, too. Cooking and sake demonstrations and seminars also scheduled.
Day tickets are on sale now via the Hyper Japan website, currently available for just £5 until the end of August (normal price £8). Kids under five go free. Tickets are limited so visitors are encouraged to buy in advance.