Adidas like many sports brands are venturing into new heights within the fashion world and this latest venture, the Adidas SLVR is the company’s smart, sport infused fashion label which is perfectly balanced between the worlds of street and high fashion for those with active lifestyles and effortlessly stylish individuals. This latest campaign features Brazilian footballer, Kaká. View the full press release and teaser preview of the A/W collection on the flipside.
Even if football is not your passion, adidas will soon provide one more good reason to catch some World Cup fever. For its Autumn/Winter 2010-11 campaign adidas SLVR will feature international soccer star, Kaká.
The adidas SLVR campaign for Autumn/Winter 2010-11 will zoom in on the Brazilian player who among his many achievements was the winner of the FIFA World Cup 2002 with his Brazil National Team, Champion of the Uefa Champions League in 2007 and Champion of the FIFA Club World Cup in 2007 with AC Milan.
The visuals will make their worldwide debut in August 2010 with a print campaign in international fashion publications as well as a short online film which will feature Kaká alongside adidas tennis star, Daniela Hantuchova and a group of models.
With Photography & Filming by Will Davidson, Styling by Simon Foxton & Jay Massacret and Creative Direction by Pietschlim, the campaign will perfectly reflect the cool and understated yet engaging character of the SLVR collection and ensure there is something to keep an eye on even after the big game is over.
adidas SLVR is the smart, sport inspired fashion label which strives to meet the needs of the stylish, on-the-go individual by emphasizing innovation and subtlety of design.