Ok so I attended the UK‘s ‘biggest’ streetwear event at Nike’s 1948 place in Shoreditch and it was a little over-hyped but from what I saw from the brands was a positive sign. UK brands are growing and the portrayal of togetherness at events like this is a most definitely good look. More after the cut.
My plan was to get there early and cop some free goodies from Trapstar but that plan was thrown out of the window as a half-asleep me decided to turn off both my alarms and count sheep. I ended up waking up around 11am with numerous unanswered BBMs, texts and calls from people wondering where the eff I was. I quickly got up and arranged plans with my friend Noni as Yang dropped out.
We ended up reaching the event around 2pm, my first impression wasn’t great as everyone seemed really up themselves and screwfacing one another. I think the main reason people were giving each other evils is because we all rock similar sh*t, everyone should know by now that when you belong to a certain ‘scene’ you will encounter fellow human-beings that wear similar clothes and accessories.
I rambled on a fair bit, there were a hell of a lot fresh kids, some blatantly just jocked Kanye, Chris Brown and Pharrell’s recent looks. The clothes that were actually on sale; a few brands stood out for me – Trapstar, Trinotron, Ask Your Girl (dope brand name!), Swanz Fly, Benjart and A.IN.T. My take on buying from lesser known brands is that if I can design their product myself (I’m a freelance designer for those who haven’t read my profile), I won’t buy it. Why buy something you can create yourself? It’s the exact same reason I refuse to spend £40 on a BAPE tees, their designs are so easy to replicate.
Trapstar had the biggest stall and without a doubt were selling the most, I think they’ve go to thank my future wife Rihanna for that. Great product placement on their part by getting her to wear their sweatshirt a few weeks ago. In fact, I didn’t plan on purchasing anything today but I ended buying a Red Trapstar beanie. Maybe it was because of RiRi’s influence? Things got better as the day progressed as I got used to all the posers. You’ll see more from these brands in the future, I’ll leave you with a few photos I took today.