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Your Story | A Chat with DJ Cuppy

A couple of weeks a go I had the pleasure of meeting Florence Otedola AKA DJ Cuppy. I met with her and her manager Liz for breakfast at the Serpentine Sackler on what was supposed to be a sunny Saturday morning… but then the sun disappeared and we were subjected to the London’s usual grey […]

Update: Armani & Reebok…Why?

posted by on 30/04/2010

Armani and Reebok originally announced their footwear and apparel collaboration in late January, well now they’re giving us a close but not so close look into the joint venture. More photos from this shocking collab! I’m really impress so far it looks awesome especially the photography, I cant wait to see more, I take back the negative jibes I gave it last time (still not feeling the footwear i’m sorry), us bloggers speak to soon sometimes..

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Who would have thought a premium brand like Armani would collaborate with sportswear brand Reebok. I’m all for changes but I really don’t like these.. the design is awful and the material looks quite cheap. Doesn’t suit my personal taste, wouldn’t mind rocking them in the gym though. The only positive critique I can give is: that the idea for air bubbles underneath the sneaker is quite original! I’ve never seen that before, I don’t even see the significance or its purpose but its still something new. I quite like the campaign however, they fuse the two brands appropriately and promote a certain look- a sporty Armani look. Check these photos and the first promotional video for the campaign…