So here’s the first look at the Y-3 A/W 2010 collection. The new collection reminds me very much of Uniqlo before the whole J+ series; it’s the colours and the styling of the shoot. I quite like this, its very different but very Japanese who pretty much are the pioneers in fashion! Since last season, I’ve been feeling like fashion is just becoming All Saints as every other shop you walk into you would find a cheap knock off! This is still the case but not in this collection, it’s nice to see there is still some new material out there. The combination of all your must have winter wear and Y-3‘s elaborate collection of sneakers in my opinion puts these guys in a good position in the sports fashion market. Check out the collection..