Pharell and Nigo’s clothing line Billionaire Boys Club/Ice Cream just launched their European webstore. It is becoming common for all these high-end streetwear brands to launch webstore but they lose their exclusivity in doing this. One can guarantee you’ll be seeing alot more people wearing BBC threads in London. I love the look he’s rocking in the photo but do i have a spare £530 to spend on that cardigan! some of their prices are ridiculous but hey better start saving/wait for student loan. click the link to jump to their store.