Wrangler have revealed their new campaign for the Spring/Summer season, it goes by the name of RED. I can see why it’s called that haha, the campaign is pretty powerful and revolves around the human’s animal instincts. The photographer has beautifully captured the raw emotions (adrenalin, tension and passion) of each person. To me, it’s like each person is unleashing their ‘inner-animal,’ just letting themselves go. This campaign does remind me a lot of Levi’s ‘Go Forth‘ campaign which ironically was shot by the same photographer. More photos after the jump.
Even though the campaign doesn’t make you want to go out and purchase a pair of Wrangler jeans, I think we can all appreciate the mind-blowing photography.
Source: I Believe In Advertising
Advertising Agency: Fred & Farid, Paris, France
Executive Creative Director: Fred & Farid
Photographer: Jeff Burton
Photographer Assistant: Rob Hamada
Art Buyer: Marie Moulin
Film editor Yannis Rachid
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi
Advertiser Supervisors: Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo, Yasemin Akkaya,