McDonald’s have teamed up with London-based Ad Agency, Leo Burnett to bring to you a more interactive fun LED billboard that does more than just sell burgers. It’s an interactive poster that allows the 34 million or so people that pass it every year to actually live the brand’s promise of ‘Simple Easy Enjoyment’. Using a series of 40 iconic still and moving images people can take pictures of them with the poster as the backdrop to create a fun of themselves appearing to wear or doing something silly. As you can tell from the photo, it’s actually an effective marketing tool and within a week there has already been a fan Flickr group created for it.
I don’t know what you call these toys but they used to freak me out when I was kid, weird little things.
I’m lovin’ it.